Tekk News

Monday, August 03, 2009

Trademark filing indicates Radio Shack to rebrand as 'The Shack'

Well, looks like we are loosing the name Radio Shack. Although it is not known for sure yet, according to recent Trademark filings, it seems that they are going to try a rebranding of their name. Circuit City tried to do something something similar in their last days around, changing their final stores open to "The City", which obviously didn't work. Although the name change won't affect their business per-say, there are rumors that "The Shack" will emphasize more on mobile technology. It just a shame I suppose to see the name disappear after growing up with it. Only time will tell what happens.

posted at 2:23 PM by Tekk Guy | Permalink |


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Name: Tekk Guy
Country: United States

About Me: I'm that tech guy…you know the one. When things are broken, I fix them. When they don't make sense, I explain them. When nothing is getting done, I do it. When a void occurs, I fill it. When there is silence on the call, I state the necessary. I'm that guy in IT that is relied upon by the competent as the nth tier of support, overlooked by management, and despised by the slackers. An InfoTech professional, aficionado of all things technological. I've been getting my geek on full-time since 1993, and have worked with information technology in some capacity since 1997 including VB 4-6, ASP, .Net, SQL, Java, HTML, ColdFusion, VBS, JS, Crystal Reports, COGNOS and more. I've worked on global scale environments for Fortune 500 companies and as a software engineer for local government agencies. My expertise is in Visual Basic currently in the .Net flavor, and focuses on user applications. I am also currently active in the ASP.Net programming arena, specializing in DotNetNuke Module development, site creation, and administration. Stated simply, if you need to get information from a-to-z, I'm the guy you want to see.

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